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让你了解更多酒店网络营销的促销方法.

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来源:【人和时代·中国】vi标志设计公司 发布时间:2012-06-30 09:41:28 查看次数:

让你了解更多酒店网络营销的促销方法.
1.搜索引擎营销
    据CNNIC《2007年中国搜索引擎市场调查报告》,44.71%的网民经常使用(每天多次使用)搜索引擎,每天使用一次搜索引擎的用户也占到17.2%,也即每日使用搜索引擎用户数高达61.91%,意味已有超过半数的网民开始依赖搜索引擎的使用。基于这种用户数及构成,搜索引擎已经成为酒店市场推广的重要营销工具。主要包括:百度、Google、雅虎、搜狗、爱问、中搜等搜索引擎与新浪分类目录、雅虎目录、搜狐分类目录等目录网站,以及由关键词分析、搜索引擎排名优化与维护、搜索结果页位置竞价等营销形式构成的搜索引擎优化与营销服务。
2.交换链接
    交换链接是网站与网站间的合作形式,即分别在自己的网站上放置对方网站的标志或名称并设置对方网站的超级链接,使得用户可以从合作网站中发现自己的网站,达到互相推广的目的。交换链接的作用表现在几个方面:知名度扩散、业内的认知和认可、获得访问量、增加用户浏览时的印象、在搜索引擎排名中增加优势、通过合作网站的推荐增加访问者的可信度等。
3.网络广告
    网络广告就是在网络上,利用网站上的广告横幅、文本链接、多媒体的方法发布广告时一种出现较早的网络营销手段,面向访问者强制推出,其呈现形式包括通栏、文字链接、多媒体、图片、对联、电子邮件等。
4.信息发布
    酒店通过网络发布信息也是一种有效的营销方式。酒店应将有价值的信息及时发布在自己的网站上,以充分发挥网站的功能,比如新产品信息、优惠促销信息等
5.邮件营销
    邮件营销是在用户事先许可的前提下,通过电子邮件的方式向目标用户传递有价值信息的一种网络营销手段。邮件营销的基础条件是用户事先许可。获得用户许可的方式有很多,如用户为获得某些服务而注册为会员,或者用户主动订阅新闻邮件、电子刊物等。邮件营销既包括酒店通过自行建立邮件列表开展的营销活动,也包括通过专业服务商投放电子邮件广告。
6.会员制营销
    会员制营销已经被证实为电子商务网站的有效营销手段,许多网上零售型网站都实施了会员制计划。
7.病毒性营销
    病毒性营销并非真的以传播病毒的方式开展营销,而是通过用户的口碑宣传网络,信息像病毒一样传播和扩散,利用快速复制的方式传向数以千计、数以百万计的受众。现在几乎所有的免费电子邮件提供商都采取类似的推广方法。
8.网络视频营销
    将产品视频和酒店形象视频传输至网上,用户只需商务登录酒店网站就能看到对产品和酒店形象进行展示的视频图像。
9.论坛营销
    酒店利用论坛这种网络交流的平台,通过文字、图片、视频等方式发布酒店的产品、服务信息,从而让客户了解酒店及产品,最终达到宣传酒店的品牌设计、加深市场认知度的目标。
10.网络图片营销
    网络图片营销是常用的网络营销方式之一,人们时常会在QQ上接收到朋友发过来的有创意的图片,在各大论坛上也常看到以图片为主线索的帖子,这些图片中常常掺有了一些广告信息,比如:网站水印等。
11.电子杂志营销
    网络杂志凭借多样化的表现形式,细分化的目标受众,相对精准的传播方式,开辟出一条全新的多元化信息传播渠道。
To let you know more hotel Internet marketing promotion method.
(1) search engine marketing
    According to the CNNIC "2007 Chinese search engine market research report", 44.71% of Internet users regularly use (several times a day) search engine, users accounted for 17.2% use a search engine every day, that use search engines daily the number of users up to 61.91%, which means that more than half of Internet users come to rely on the use of search engines. Based on this number of users and the composition of search engine has become an important marketing tool for the hotel marketing. Include: Baidu, the Google, Yahoo, Sogou, love to ask, in search and other search engine and Sina classified directory, Yahoo directory, Sohu classification catalog catalog Web site, as well as by a keyword analysis, search engine ranking optimization and maintenance, the search results page position auction such as to constitute a form of marketing, search engine optimization and marketing services.
(2) exchange links
    Link exchange site between the site and forms of cooperation, and set each other with links, respectively, place the other site's logo or name on their own websites, enabling users to own website can be found from the partner sites to achieve the purpose of mutual promotion . The role of exchange links in several ways: diffusion of awareness, industry awareness and recognition, to gain access to the amount of increase user browsing the impression that, to increase the advantage in search engine rankings, increase in co-operation to a web site visitor's credibility and so on.
(3) online advertising
    Online advertising is on the network, the use of advertising banners on the website, text links, multimedia advertising earlier network marketing tool is a-oriented visitors to force launched its present form, including banner, text links, multimedia , pictures, couplets, e-mail.
(4) information dissemination
    The hotel information is also an effective way of marketing through the network. Hotel valuable information should be released on their own websites in a timely manner, to give full play to the functions of the site, such as new product information, promotions, promotions, etc.
5 Email Marketing
    E-mail marketing is to deliver valuable information to the target user via email prior permission under the premise of a network marketing means. The basic conditions of the e-mail marketing is the prior permission of the user. There are many ways to get user permission, such as user registration to access certain Services as a member, or the user to take the initiative to subscribe to the newsletter, electronic publications. Mail marketing includes both the hotel through their own mailing list to carry out marketing activities, including running an e-mail advertising by professional service providers.
6. Affiliate Marketing
    Affiliate Marketing has been proven effective marketing tool for e-commerce site, online retail site implemented membership programs.
7 Viral Marketing
    Viral marketing is not really the way to spread the virus to carry out marketing, but through word of mouth publicity of the user's network, information like a virus to spread and proliferation of fast copy transmitted to thousands, to millions of audience. Now almost all of the free e-mail providers have taken similar promotional methods.
8 online video marketing
    Product video and image of the hotel video transmission to the Internet, users simply business log on the hotel site will be able to see the displayed video image products and image of the hotel.
9 The Forum Marketing
    Hotel forum such a network platform for the exchange, released through the text, images, video, products, services, information of the hotel, hotels and products so that customers understand, and eventually reach the hotel brand of propaganda, to deepen the goal of market awareness.
Network picture marketing
    Network Image Marketing is one of the commonly used network marketing, people often received in the QQ friends sent me the picture of the creative, often see clues to the image-based posts in various forums, these pictures often mixed with some advertising information, such as: website watermark.
11 Electronic Journal of Marketing
    The online magazine with a variety of manifestations, the segmentation of the target audience, a relatively precise mode of transmission, open up a new diversified channels of information dissemination.   

   

(版权所有:转载请注明来源于【人和时代·中国】 http://www.rhtimes.com 作者:先锋)


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