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通过展览会促销酒店必须做好以下几个方面.

tongguozhanlanhuicuxiaojiudianbixuzuohaoyixiajigefangmian.


来源:【人和时代·中国】vi名片设计公司 发布时间:2012-06-20 11:04:16 查看次数:

通过展览会促销酒店必须做好以下几个方面.
酒店要想通过参加展览会达到促销的目的,必须做好以下几方面的工作:
   (1)注意展位的布置和展销会期间活动的安排
    参展的目的就是将自己的产品展现在客户面前,吸引客户进而达成交易。展位的选择很重要。拐角处的双开面的展位要比单开面的展位更能吸引观众,费用也不会太高;选择一个人流较大的展位比较重要,比较偏僻的展位效果则大打折扣。展会商会提前发来邀请函,并附有展位平面图,所以及早预订可获得较理想的展位。
    展位是门面,展位布置的风格、形式对于吸引参展代表的注意力和兴趣具有重要作用。因为参展单位较多集中在狭小的空间,人们不可能光顾所有的展位,而富有新意、不同于一般的展位能更好地吸引参展代表的眼球。最好邀请专业的设计机构对展位进行设计和装潢,但要有酒店的人员参与其中,展位的色彩要整体谐调,不需太花哨,展位的上方贴出大幅强势宣传广告喷绘画,并配有灯光效果,让客户很远就能看到。
    展位可以设置食品饮料和酒店模型、客房或健身设施实物等展示。另外,为了避免参加展销会只是纯粹与人们交谈和发放宣传品,酒店有必要安排一些特别促销项目参展,如现场献计、食品品尝、歌舞表演等。
   (2)展中注意事项
    参展人员除统一着装和佩带专业设计师设计酒店标识的胸牌外,需特别注重自己的形象。每个人要站立迎宾,精神抖数,良好的精神面貌体现了酒店的活力和蓬勃向上的氛围。参展人员不要在展会前随意打闹或吃喝,不要在展位前无所事事,看书读报,给客户不好的印象。
    面对光顾展位的客户,主动打招呼,欢迎进来参观。
    对于来展位进行交流的客户,留下他们的名片,并邀请他们合影,并在对方的名片上进行标明。通过合影,便于对客户的记忆,展后将相片以邮件发给客户,相片上标明于某展会合影留念,会起到比较理想的效果。
    与同行交换客户资源,主动拜访参展的同行,向他们推荐酒店的产品,将宣传资料留给他们,也向他们索取宣传资料,以收到资源互补共享的效果。
   (3)注重展销会后的及时跟进
    参加展销会能使酒店结识许多可能的客户,但要取得促销的效果,酒店必须高度重视会后的及时跟进,首先对客户进行分类,根据展会上与客户谈判的过程及结果,将客户分为正式客户、潜在客户、无效客户。正式客户是指老客户,对于老客户要询问他们对曾使用的产品有何建议,未来需要什么样的 产品;潜在客户指对你的产品有明确的订购意向,指需进一步跟进,确定一些细节即可订货的客户;无效客户指仅在展会留下名片,没有进行过交流,且对方仅是收集一些资料的客户。根据客户的分类,对重点客户要重点联系,先联系重点客户,分清主次,通过信函、电话、销售访问等手段对客户进行促销。
By exhibition promotional Hotel must do the following aspects.
Hotel in order to participate in exhibitions to achieve marketing purposes, you must do the following aspects:
   (1) pay attention to the booth layout and fairs during the arrangements
    The purpose of exhibiting their own products to show in front of customers, to attract customers and then deal. Booth selection is very important. Open face of the corner booth than single open face booth more to attract viewers, the costs are not too high; choose a larger flow of the booth is more important, more remote booth effect is greatly reduced. Exhibition Chamber of Commerce advance invitation with a Floor Plan, so early booking to obtain better booth.
    The booth is a facade, booth layout, style, form an important role in attracting attention and interest of the exhibitors on behalf of. Better able to attract exhibitors are more concentrated in a small space, it is impossible to patronize all of the booth, and innovative, unlike the general booth exhibitors on behalf of the eyeball. Invite professional design agency best booth design and decoration, but to have the hotel's staff involved, the booth color to the overall harmonization, without too fancy, top of the booth posted significantly strong advertising spray painting, and with lighting effects, so that customers can see very far.
    The booth can be set to display food and beverage and hotel model, the kind of room or fitness facilities. In addition, in order to avoid to purely talk to people and distributing promotional products trade fair, the hotel has the necessary arrangements for a number of special promotional items exhibitors, such as the scene to offer food tasting, dance performances.
   Note (2) developing
    In addition to the dress uniform and wear the badge of the hotel logo, the exhibitors in need of special care of their image. Everyone to stand to welcome, mental shake number, a good mental outlook reflects the vitality and vigorous atmosphere of the hotel. Exhibitors before the show, do not free to slapstick or eat or drink, do not idle in front of the booth, reading the newspaper, a bad impression to the customer.
    The face of the the customers patronize booth, take the initiative to say hello, welcome to come visit.
    For customers who come to the booth to communicate, to leave their business cards, and invite them to a photo, and on the other side of the card marked. Photo memories of the customer's ease of photos of the exhibition will e-mail to the customer, and photos indicated on the particular show took a photograph, will play a more satisfactory results.
    Exchange of client resources with their peers, take the initiative to visit the exhibition counterparts, they recommend the hotel product, and promotional materials will be left to them to obtain promotional materials, in order to receive the complementary sharing of resources results.
   Timely follow-up (3) focus on trade fairs
    Participate in trade fairs enable the hotel to get to know many customers, but to achieve the effect of promotion, the hotel must attach great importance to the timely follow-up, the first customer to classify customers according to the process and the outcome of the exhibition negotiations with customers, for official customers, potential customers, invalid client. Formal customer and old customers and old customers to ask what recommendations they had used the product, the future needs of what kind of product; potential customers means that there is a clear intention of ordering your products that need further follow-up to identify some details can be orders of customers; invalid customer refers to only at the show leave a business card, no exchange, and the other is just to collect some information of customers. According to the classification of customers, we should focus on key customer contact, first contact key customers, prioritize and promotions to customers by mail, telephone, sales visits and other means.

 

(版权所有:转载请注明来源于【人和时代·中国】 http://www.rhtimes.com 作者:先锋)


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