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吸引百姓借美食节广揽本地客普通消费者也能享受美食,酒店餐饮营销招数解读

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来源:【人和时代·中国】vi标志设计公司 发布时间:2012-05-31 15:06:01 查看次数:

吸引百姓借美食节广揽本地客普通消费者也能享受美食,酒店餐饮营销招数解读
    第一招:大幅折扣。百姓很少走进酒店用餐最根本的原因就是包有酒店消费高的固有观念,酒店方面自然深知这一点。所以若想吸引百姓,首要的卖点必须是低价位。除了很多高星级酒店打破了兴业内收取15%服务费的“潜规则”外,一些酒店打出的折扣更是令人咋舌。比如位于石景山区开业不久的万达铂尔曼大饭店,位于饭店一层的自助餐厅曾在2月推出折后98元一位的低价位,并且同时实行“买一赠一”,等于人均消费不过49元,吸引了众多居住在周边的普通消费者。
    第二招:外请厨师。大部分酒店做美食节,都会去当地请厨师到酒店掌勺。北京酒店VI设计新世纪日航饭店曾经举办的丹麦美食节和港澳中心瑞士酒店举办过的西班牙美食节,也都是从丹麦、西班牙等地邀请当地酒店的厨师来到北京。而一些隶属于酒店集团的星级酒店在这方面会更加方便,它们可以直接邀请集团内异地酒店的厨师,有时也会互派舒适去异地做美食节,节约成本的同时,也保证了美食节菜品的正宗。
    第三招:空运材料。食材是决定菜色的最终要元素,社会餐馆里的厨师手艺再精湛,在食材的选用上还是很难和“财大气粗”的酒店相比。很多酒店在筹办美食节时,为追求菜品百分之百原汁原味,会专门空运当地的食材。北京开元名都大酒店制作杭帮菜的食材就是完全从杭州空运到北京,甚至因为水质的不同,选用原产地的矿泉水来煲汤。吃地方菜,当然希望吃到的是最地道的味道,如此高昂的食材选用,自然会绝对保证菜品的味道。
    第四招:配合活动。酒店办美食节有时会结合一些周边的活动,比如玉渊潭的樱花节举行时,紧邻玉渊潭公园的梅地亚中心在日餐厅做一个以樱花为主题的美食节。玉渊潭的樱花节预计将接待150万游客,饭店充分利用紧邻玉渊潭公园的优势,配合在玉渊潭公园做一些宣传推广活动,以此吸引游园赏花的客人来挺远樱花主题的美食节。

To attract people to take food festival lined up local passenger ordinary consumers can also enjoy the food, hotel food and beverage marketing tricks Interpretation
    The first one: a substantial discount. People rarely went into the hotel dining the most fundamental reason is the package Hotels consumption concepts inherent in the hotel naturally well aware of this. So if you want to attract people, the primary selling point must be low. In addition to the many high-star hotel to break the "hidden rules" Industrial charge a 15% service charge, the hotel played discount is even more staggering. Such as located in the Shijingshan District, opening near Wanda Pullman Hotel at the floor of the hotel's buffet restaurant folded in February launched a low-cost 98 yuan, and the implementation of "buy one get one free", is equal to the per capita consumption, but 49 yuan, which attracted many ordinary consumers living in the surrounding.
    The second measure: please cook outside. Most hotels do a food festival, will go to a local chef to the hotel chef. Spanish food festival organized by the Hotel Nikko New Century Beijing has organized food festival in Denmark, Hong Kong and Macao center Switzerland hotel, invite local hotel chef from Denmark, Spain and other places came to Beijing. Some star hotel belonging to the hotel group in this regard will be more convenient, they can be invited within the group off-site hotel chef, sometimes mutual comfort food festival go to different places, cost savings, but also to ensure the food festival dishes authentic.
    The third measure: air transport materials. Ingredients decided to dish the final element of the social restaurant's chefs craft again superb in the selection of ingredients or difficult and "deep pockets" of the hotel. Many hotels in organizing a food festival in pursuit of the dishes one hundred percent authentic local ingredients, specialized air transport. New Century Grand Hotel in Beijing produced Hang Bangcai ingredients flown in from Hangzhou to Beijing, or even because of the different water quality, the choice of the origin of the mineral water to soup. Eat local food, of course, want to eat is the most authentic taste of such a high selection of ingredients, natural absolute guarantee that the taste of dishes.
    Fourth trick: with the activities. The hotel do a food festival and sometimes combined with some peripheral activities, such as the Yuyuantan the Cherry Blossom Festival held close to the Yu Yuan Tan Park Media Center in a Japanese restaurant to do a food festival cherry theme. The Yuyuantan the Cherry Blossom Festival is expected to be received 1.5 million visitors, full use of the advantages of close to Yu Yuan Tan Park Hotel, with the Yuyuantan Park to do some promotional activities to attract guests of the garden flowers come very far from the theme of cherry blossoms Food Festival.
   

(版权所有:转载请注明来源于【人和时代·中国】 http://www.rhtimes.com 作者:先锋)


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