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想要把酒店营销做的更好吗?学习下酒店与旅行社的运作规范

xiangyaobajiudianyingxiaozuodegenghaomaxuexixiajiudianyulvxingshedeyunzuoguifan


来源:【人和时代·中国】vi标志设计公司 发布时间:2012-05-29 10:15:12 查看次数:

想要把酒店营销做的更好吗?学习下酒店与旅行社的运作规范
一、与旅行社的运作标准
    目前,我国在酒店与旅行社之间尚无运作标准,但规范应当是个趋势,从制度上保证双方共同的利益而合作,也便于进行监管。美国旅行社协会为建立一套与酒店想的营业关系与运作标准,提出了一些原则,也可以为我国制订类似制度提供有益参考。
    1.收费标准与预订
    酒店应随时制订并发布一种收费标准一览表,列出各种房间及其他服务的最高及最低的收费额。一览表的收费标准应可适用于所有顾客,不管他是直接订房或是通过旅行社代理预订。业已公布的一览表收费标准应予严格遵守,直至新的一览表公布为止,或者直至代理人收到书面通知改变收费标准为止。
    旅行社或代理人仅可根据酒店规定的收费标准提出报价与推销,但如由于实际的需要或顾客的需要或顾客的要求,他们可以不受这种标准限制而接受订房。
    代理人接受订房要求时,应直接与酒店代表或其授权代表联系处理。有关订房所需的通讯费用,如油资、电报电话费等均由代理人负担。酒店对于订房的要求应当立即予以答复,可能时最好在24小时内答复。
    2.佣金
    代理人收取佣金,是依酒店规定的收费标准而获得的销售额的10%。
    酒店对于代理人是否应当提取某项销售额的佣金有任何疑问时,代理人应当提出确实证据,证明他在该销售中所具有的影响力。有关此次销售所作的通信、电话或电报的记录均可作为具体证据,不必空言争论。
    代理人代表酒店收受的一切款项,均应在扣除其应得的佣金后,立即汇交酒店。如果酒店原已同意代理人代收之账款可暂以收据联单记账,实际回款则依协议的时间稍后寄出。
    代理人提供服务后,一切款项如经酒店自行直接收取,则代理人应得之佣金,酒店应在收款后三十天内结算付给代理人。
    3.广告
    酒店与代理人双方所作之广告均应切合实际,尤应注意广告格调的高雅,并应避免可能导致误解言词。
    广告中如果列有最低收费标准,应该肯定而明确地指出最低标准,不可含糊其辞。
    代理人为其酒店服务时,不可在言词上明示或暗示各家酒店的相互比较情况。
    代理人与顾客之间的往来关系,北京酒店VI设计应当予以尊重。在以后的生意中,即使酒店可以直接向该顾客销售产品,仍应当通过代理人处理。
    代理人有义务展示或分发酒店提供的小册子或其他类似的广告宣传品。
    4.一般条款
    代理人与酒店之间的关系应维持营业上的道德标准,对方对于顾客或社会大众亦应如此。
    如果酒店委托的代理人并非美国旅行社协会的会员,且其待遇较其会员优厚,则会员亦有权享受此种同等待遇。
    5.争执
    双方如有任何争执,包括佣金的争执在内,可由酒店将争执事项提交酒店协会,并有代理人将争执事项提交旅行社协会共同调解。
    酒店对代理人如有索赔的要求,或代理人对酒店有此要求,均应于合理的时间提出。  

Want to hotel marketing to do a better job? Learn the operation of hotels and travel agents specification
With a travel agency operational standards
    At present, China between hotels and travel agencies there is no operational standards, but the specification is a trend from the system to ensure that our mutual interests and cooperation, but also to facilitate supervision. American Society of Travel Agents to establish business relationship with the operational standards of a hotel would like to put forward some principles can also provide a useful reference for China to develop a similar system.
    Charges and booking
    The hotel should be ready to develop and publish a List of charges, the highest and lowest amount of fees listed in a variety of rooms and other services. The list of charges should be applied to all customers, whether he is a direct booking through travel agents booking. Already published a list of charges should be strictly adhered to, until the new list of published date, or until the agent notified in writing to change the charges so far.
    Travel agent or agents only in accordance with the provisions of the hotel charges the offer and sell, but as a result of the actual needs or the needs of customers or customer requirements, they can be exempted from such standards and restrictions to accept the booking.
    Agents to accept the reservation request directly with the hotel on behalf of or his authorized representative. Reservations required communication costs, borne by agents such as the oil capital, telegraph and telephone fees. Hotel booking request shall immediately be answered, the best possible reply within 24 hours.
    2 commission
    The agent commission is 10% of sales in accordance with the prescribed standards of the hotel.
    Hotel for the agent whether it should extract of a sales commission have any questions, the agent shall present conclusive evidence to prove that he has in the sales force. The records of the sales made by correspondence, telephone or telegraph may be used as concrete evidence, do not just empty words controversy.
    All moneys received by the agent on behalf of the hotel shall, after deducting the commission should have immediately listing the hotel. If the hotel has already agreed to the agent of the collection of accounts receivable may be temporarily recorded in the receipt of the single, actual returns to the funds depending upon the time of the agreement sent later.
    Service agents, all monies, if the hotel on their own direct charge to the agent should get the commission, the hotel should be settled within thirty days after payment paid to an agent.
    3 Advertising
    Both the hotel and the agent of the ads should be realistic, especially should pay attention to advertising style is elegant, and should be avoided that may lead to misunderstanding of words.
    The ad listed the minimum fee, must be affirmed and clearly pointed out that the minimum standards can not be vague.
    Agent for its hotel services, can not express in words or implied by each hotel comparison.
    Exchanges between the agent and customer, the hotel should be respected. Future business, even if the hotel directly to the customer sell their products, should still be an agent processing.
    Agent obliged to display or pamphlet provided by the distribution of hotel or other similar advertising materials.
    (4) General Terms and Conditions
    The relationship between the agent and the hotel should maintain ethical standards in business, the other customers or the general public should also be.
    The hotel commissioned agent is not a member of the American Society of Travel Agents, and its treatment of its members favorable, then the member is also entitled to such equal treatment.
    5. Dispute
    Both sides if there is any dispute, including commission disputes, including by the hotel will dispute the matters submitted to Hotel Association, and the agent will dispute the matter to the Association of Travel Agents common mediation.
    Hotel If an agent claims, or agent of the hotel, this requirement shall be in a reasonable period of time.


 

(版权所有:转载请注明来源于【人和时代·中国】 http://www.rhtimes.com 作者:先锋)


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